The story Lunch on one side, check-in on the other

Imagine a venue using one freestanding sign for a midday offer and evening event check-in. During lunch, pedestrians approach from the parking area. At night, guests arrive from the opposite direction. One duplicated layout would not answer both situations.

When Side A and Side B have different jobs, label them on the photograph and in the artwork filenames. Record the exact approved wording for each face, the viewing direction, and the time or event that makes a version obsolete.

Before production, verify the insert dimensions and frame configuration being quoted. The person responsible for the site should also resolve where the sign may stand, how it will be handled, and what happens when conditions make that placement unsuitable.

Quick answer

Direct answer: An A-frame, also called a sandwich board, is a portable sign with two viewing faces. It can display menus, directions or promotions near an entrance. We can discuss a new sign or replacement graphics; include the frame model and insert measurements if you already own the hardware.

Key takeaways

  • A two-face layout may repeat one message or assign a different job to each side; write that choice down.
  • Use dimensions from the selected hardware rather than borrowing a generic 24 × 36 template.
  • If the message changes often, ask whether replacement inserts are available and how each version should be identified.

Already have the frame? Start with new graphics.

A new menu or daily offer may need new inserts rather than a whole new sign. Send a photo of the open frame, its make or model if known, and the existing insert dimensions. The panel thickness and the way it slides or clips into place matter as much as the printed size.

If the frame no longer suits the location, compare storefront window graphics for a message on the glass. Otherwise, request replacement A-frame graphics with the wording for each side and a photo of the hardware.

Specs & options

Specs

Message faces
Side A and Side B identified separately, even when the artwork repeats.
Insert opening
Width and height taken from the exact frame being ordered or already owned.
Frame selection
Current model, material, color, and available configuration confirmed in the quote.
Placement
Indoor or outdoor context, surface, exposure, clearance, and responsible site contact.
Change cycle
How often the message changes and whether another insert is needed.
Handling
Who sets out, brings in, stores, and checks the sign.

Options

  • Repeat one approved message on both viewing faces.
  • Give each side a different message when people approach from different directions.
  • Keep continuing identification separate from a dated promotion or event notice.
  • Ask whether replacement inserts and a suitable frame configuration are currently available.
  • Compare a window graphic or feather banner if a freestanding sidewalk display does not fit the site.

Need help preparing files? See Artwork Setup.

Good fit for

  • A daily menu or short promotion near an entrance.
  • Event registration or directional information for approaching visitors.
  • A lobby welcome or temporary wayfinding message.
  • A dated open-house, pickup, or queue instruction.
  • A caution or closure notice that must be moved when conditions change.

How it works

  1. 1) Map the approach

    Photograph the proposed location and show where each audience comes from. Note the surface, clear path, and any property decision still pending.

  2. 2) Build Side A and Side B

    Type the final wording, identify the dominant message on each face, and attach dimensions from the selected frame.

  3. 3) Confirm hardware and proof

    Check the quoted frame, insert, quantity, orientation, colors, and artwork version. Keep unconfirmed options out of the approval.

  4. 4) Plan placement and changes

    Name the person responsible for setup and storage, and record when a dated insert must be replaced or retired.

FAQ

What size artwork do I need for a custom A-frame sign?

Use the insert opening for the exact frame being quoted or supplied; do not rely on a generic online template. Include units and ask whether bleed, safe area, or a cut boundary is required for that insert.

Should both sides of an A-frame sign show the same message?

Only if both approaches have the same reader need. If directions or timing differ, label the faces and approve each one separately. Confirm that the chosen frame supports the requested configuration.

Can I change the A-frame message later?

Plan for that before ordering. State how often the content changes and ask whether separate replacement inserts are available for the selected frame. Give every version a date or revision name.

How should I plan an A-frame sign for wind or outdoor use?

Do not treat outdoor as a promise that any frame is safe in every condition. Describe the site and exposure, follow the instructions for the selected frame, and assign someone to remove or relocate the sign when the placement is unsuitable.

Do I need permission to place an A-frame on a sidewalk?

Property and public-right-of-way requirements depend on the exact address and placement. The responsible project party should check current rules before use; do not assume a portable or temporary sign is exempt.

How large should the text be on an A-frame sign?

Start with the reading distance, approach direction, viewing time, and most important action rather than a universal font size. Keep secondary details subordinate, print a full-size sample of critical text, and check it from the intended approach before approving the layout.

Can you replace the inserts in an A-frame I already own?

We can review replacement graphics for your frame. Send the make or model, photos showing how the inserts are held, and the current insert size and thickness if known. Matching those details matters more than choosing a generic A-frame size.

Need the complete project? Explore custom sign fabrication and Sacramento sign installation.

Find a sign or page

Try “fabrication,” “acrylic sign,” or “window sign.”