Artwork Setup Guide

Prepare your files right the first time with Sactown Signco. This guide covers everything Sacramento-region businesses need to know to get artwork ready for custom signs, banners, and decals—whether you're a professional designer or handling it yourself.

Quick Reference

Best Formats PDF, AI, EPS (vector)
Min Resolution 150 DPI at full size
Color Mode CMYK for print
Bleed 0.125" all sides

File Formats

Preferred: Vector Files

  • AI – Adobe Illustrator native format
  • EPS – Encapsulated PostScript
  • PDF – Portable Document Format (with fonts outlined)
  • SVG – Scalable Vector Graphics

Vector files scale without losing quality, perfect for logos, text, and solid-color graphics common in Sacramento signage.

Acceptable: Raster Files

  • PNG – Best for images with transparency
  • JPG/JPEG – Photos and complex images
  • TIFF – High-quality print images
  • PSD – Adobe Photoshop (layers preserved)

Raster files should be at least 150 DPI at final size. For close-up viewing, 300 DPI is recommended to ensure sharpness.

Avoid

  • GIF – Limited colors, low print quality
  • BMP – Uncompressed but not optimized for print
  • Word/PowerPoint – Not suitable for professional printing
  • Low-res web images – 72 DPI won't produce quality prints

If these are your only options, we may still assist but expect quality compromises. Contact us to explore solutions.

Resolution Requirements

Raster image resolution is critical for print clarity. Vector files print crisp at any size since they are resolution-independent.

Viewing Distance Minimum DPI Examples
Close-up (under 3 ft) 300 DPI Business cards, small signs, stickers
Mid-range (3–10 ft) 150 DPI Posters, A-frames, window graphics
Far distance (10+ ft) 72–100 DPI Billboards, large banners, building wraps

How to Check Resolution

  • Photoshop: Image → Image Size (check "Resolution" field)
  • Preview (Mac): Tools → Show Inspector → look for "Image DPI"
  • Windows: Right-click file → Properties → Details tab

Tip: Always check resolution at the final print size. For example, a 300 DPI image at 2" wide becomes only 75 DPI if scaled up to 8" wide.

Document Size and Bleed

Set Up at Final Size

Design your artwork at the exact dimensions needed for your finished sign. For example, if your sign is 24" × 36", set your document to those dimensions.

Add Bleed for Edge-to-Edge Printing

Bleed extends your artwork beyond the cut line to prevent white edges if cuts shift slightly.

  • Standard bleed: 0.125" (1/8") on all sides
  • Large format: 0.25" (1/4") recommended for banners and signs over 4 ft

Safe Zone / Margins

Keep important elements like text and logos at least 0.25" inside the cut line to ensure they aren’t trimmed off.

Bleed Area
Cut Line
Safe Zone Your Content

Color Mode and Matching

CMYK for Print

All printed materials use CMYK (Cyan, Magenta, Yellow, Black). Convert your files from RGB to CMYK before submitting. Colors may shift slightly during conversion.

Pantone / Spot Colors

For precise brand color matching, provide Pantone (PMS) color codes. We calibrate our printers daily and can match most Pantone colors. Specify "coated" (C) or "uncoated" (U) versions.

Color Calibration Notes

  • Monitor colors ≠ printed colors (monitors use RGB light)
  • Request a physical proof for color-critical projects
  • Neon, metallic, and fluorescent colors cannot be reproduced in standard CMYK
  • White ink is available for printing on clear or dark materials—specify if needed

Fonts and Text

Outline All Fonts

Convert all text to outlines (also called "curves" or "paths") before submitting. This guarantees your text prints exactly as designed, even if we don’t have your fonts installed.

  • Illustrator: Select text → Type → Create Outlines (Cmd/Ctrl+Shift+O)
  • InDesign: Select text → Type → Create Outlines
  • Photoshop: Right-click text layer → Convert to Shape

Minimum Text Size

  • Small signs (under 2 ft): 12pt minimum for readability
  • Large signs (2–6 ft): Scale appropriately—1" tall text visible from ~10 ft
  • Banners and billboards: Use the "1 inch per 10 feet" rule for readability

Tip: Thin fonts (light weights, fine serifs) may not reproduce well at small sizes or on textured materials.

Special Considerations

Cut Lines (Die-Cut / Shape-Cut Signs)

For custom-shaped signs, include a separate cut line layer:

  • Use a distinct stroke color (magenta or spot color labeled "Cut")
  • Make cut lines vector paths, not raster outlines
  • Ensure artwork extends to the cut line with bleed

Double-Sided Signs

Provide separate files for front and back, or clearly label layers. Indicate if back should be mirrored (for window decals viewed from inside).

Variable Data / Versioning

If ordering multiple versions (different locations, names, etc.), provide a spreadsheet with variable text and clearly marked placement areas.

Die-Cut Stickers and Decals

For kiss-cut or die-cut stickers, provide artwork with a cut line. We recommend 0.0625" (1/16") offset from the design edge.

Pre-Flight Checklist

Before submitting your artwork, verify:

  • File is at final print size
  • Bleed added (0.125" or more)
  • Resolution is 150+ DPI (for raster images)
  • Color mode is CMYK
  • All fonts outlined/converted to paths
  • Important content is within safe zone
  • Cut lines are on separate layer (if applicable)
  • File saved in accepted format (PDF, AI, EPS, PNG, JPG)

Ready to Submit?

Upload your artwork through our project form. Our Sactown Signco team will review your files and get back to you quickly if any adjustments are needed—usually within a few hours.

Need Help?

Design Services

Don’t have finished artwork? We provide design services from concept through production-ready files tailored for Sacramento-area businesses. Design fees are quoted upfront and credited toward your order.

Learn more →

File Review

Unsure if your files are print-ready? Send them to us for a complimentary review. We’ll let you know exactly what needs tweaking for the best results.

Contact us →

FAQ

Find quick answers to common questions about artwork preparation, materials, turnaround times, and more for Sacramento-region signage.

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