Prepare your files right the first time with Sactown Signco. This guide covers everything Sacramento-region businesses need to know to get artwork ready for custom signs, banners, and decals—whether you're a professional designer or handling it yourself.
Quick Reference
Best FormatsPDF, AI, EPS (vector)
Min Resolution150 DPI at full size
Color ModeCMYK for print
Bleed0.125" all sides
File Formats
Preferred: Vector Files
AI – Adobe Illustrator native format
EPS – Encapsulated PostScript
PDF – Portable Document Format (with fonts outlined)
SVG – Scalable Vector Graphics
Vector files scale without losing quality, perfect for logos, text, and solid-color graphics common in Sacramento signage.
Acceptable: Raster Files
PNG – Best for images with transparency
JPG/JPEG – Photos and complex images
TIFF – High-quality print images
PSD – Adobe Photoshop (layers preserved)
Raster files should be at least 150 DPI at final size. For close-up viewing, 300 DPI is recommended to ensure sharpness.
Avoid
GIF – Limited colors, low print quality
BMP – Uncompressed but not optimized for print
Word/PowerPoint – Not suitable for professional printing
Low-res web images – 72 DPI won't produce quality prints
If these are your only options, we may still assist but expect quality compromises. Contact us to explore solutions.
Resolution Requirements
Raster image resolution is critical for print clarity. Vector files print crisp at any size since they are resolution-independent.
Tip: Always check resolution at the final print size. For example, a 300 DPI image at 2" wide becomes only 75 DPI if scaled up to 8" wide.
Document Size and Bleed
Set Up at Final Size
Design your artwork at the exact dimensions needed for your finished sign. For example, if your sign is 24" × 36", set your document to those dimensions.
Add Bleed for Edge-to-Edge Printing
Bleed extends your artwork beyond the cut line to prevent white edges if cuts shift slightly.
Standard bleed: 0.125" (1/8") on all sides
Large format: 0.25" (1/4") recommended for banners and signs over 4 ft
Safe Zone / Margins
Keep important elements like text and logos at least 0.25" inside the cut line to ensure they aren’t trimmed off.
Bleed Area
Cut Line
Safe ZoneYour Content
Color Mode and Matching
CMYK for Print
All printed materials use CMYK (Cyan, Magenta, Yellow, Black). Convert your files from RGB to CMYK before submitting. Colors may shift slightly during conversion.
Pantone / Spot Colors
For precise brand color matching, provide Pantone (PMS) color codes. We calibrate our printers daily and can match most Pantone colors. Specify "coated" (C) or "uncoated" (U) versions.
Color Calibration Notes
Monitor colors ≠ printed colors (monitors use RGB light)
Request a physical proof for color-critical projects
Neon, metallic, and fluorescent colors cannot be reproduced in standard CMYK
White ink is available for printing on clear or dark materials—specify if needed
Fonts and Text
Outline All Fonts
Convert all text to outlines (also called "curves" or "paths") before submitting. This guarantees your text prints exactly as designed, even if we don’t have your fonts installed.
Illustrator: Select text → Type → Create Outlines (Cmd/Ctrl+Shift+O)
InDesign: Select text → Type → Create Outlines
Photoshop: Right-click text layer → Convert to Shape
Minimum Text Size
Small signs (under 2 ft): 12pt minimum for readability
Large signs (2–6 ft): Scale appropriately—1" tall text visible from ~10 ft
Banners and billboards: Use the "1 inch per 10 feet" rule for readability
Tip: Thin fonts (light weights, fine serifs) may not reproduce well at small sizes or on textured materials.
Special Considerations
Cut Lines (Die-Cut / Shape-Cut Signs)
For custom-shaped signs, include a separate cut line layer:
Use a distinct stroke color (magenta or spot color labeled "Cut")
Make cut lines vector paths, not raster outlines
Ensure artwork extends to the cut line with bleed
Double-Sided Signs
Provide separate files for front and back, or clearly label layers. Indicate if back should be mirrored (for window decals viewed from inside).
Variable Data / Versioning
If ordering multiple versions (different locations, names, etc.), provide a spreadsheet with variable text and clearly marked placement areas.
Die-Cut Stickers and Decals
For kiss-cut or die-cut stickers, provide artwork with a cut line. We recommend 0.0625" (1/16") offset from the design edge.
Pre-Flight Checklist
Before submitting your artwork, verify:
File is at final print size
Bleed added (0.125" or more)
Resolution is 150+ DPI (for raster images)
Color mode is CMYK
All fonts outlined/converted to paths
Important content is within safe zone
Cut lines are on separate layer (if applicable)
File saved in accepted format (PDF, AI, EPS, PNG, JPG)
Ready to Submit?
Upload your artwork through our project form. Our Sactown Signco team will review your files and get back to you quickly if any adjustments are needed—usually within a few hours.
Don’t have finished artwork? We provide design services from concept through production-ready files tailored for Sacramento-area businesses. Design fees are quoted upfront and credited toward your order.